Lives matter, so providing biased information would be completely irresponsible. We would never do that. There is much debate about reopening the economy and, unfortunately, it has taken on a political tone. We just want what’s best for all of us.
To that end, consider this as you consider staying open…or reopening:
- COVID FATALITY RATE IN USA FOR PEOPLE UNDER 65 WITH NO PRE-EXISTING CONDITION: 1.8%. (Stanford Medical study.)
- PROPER COVID PROTOCOL STILL VITAL: Nobody is suggesting no masks and no distancing in large groups, and not keeping surfaces sterile.
- NEGATIVE NEWS SELLS: As a former president of the Michigan Association of Broadcasters I know this well. You’ve all heard the expression, “If it bleeds, it leads.” Well, unfortunately, that is true. If there’s bad news, people tune in more. Ratings increase. Revenue increases. All the media is guilty of this…right or left.
- CALM YOUR EMPLOYEES WITH FACTS: For those under 65 with no pre-existing conditions, the risk of dying from COVID-19 is minimal according to the Stanford study above. Of the people I know who have gotten it, the range of severity is all over the place…from 2 days to 2 weeks. However, the same can be said about the seasonal flu.
How you decide to run your business is, of course, your call. But, knowing the actual fatality rate here may help you with your decision. Facts are facts. They are not subject to interpretation. For more information this study: https://www.wsj.com/articles/the-bearer-of-good-coronavirus-news-11587746176
Onward and upward!
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.