- COVID FATALITY RATE IN USA FOR PEOPLE UNDER 65 WITH NO PRE-EXISTING CONDITION: 1.8%. (Stanford Medical study.)
- PROPER COVID PROTOCOL STILL VITAL: Nobody is suggesting no masks and no distancing in large groups, and not keeping surfaces sterile.
- NEGATIVE NEWS SELLS: As a former president of the Michigan Association of Broadcasters I know this well. You’ve all heard the expression, “If it bleeds, it leads.” Well, unfortunately, that is true. If there’s bad news, people tune in more. Ratings increase. Revenue increases. All the media is guilty of this…right or left.
- CALM YOUR EMPLOYEES WITH FACTS: For those under 65 with no pre-existing conditions, the risk of dying from COVID-19 is minimal according to the Stanford study above. Of the people I know who have gotten it, the range of severity is all over the place…from 2 days to 2 weeks. However, the same can be said about the seasonal flu.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.