How to Build Consumer Trust with Explainer Videos If you want to show how your company can solve a consumer problem, for example, how your moving company specializes in apartment moves with long stairwells or how your coffee-roasting company follows fair trade practices, how do you do it? First you might write a blog post, …

It’s coming up on the new year, and it’s time to think about resolutions and goals for 2018. Perhaps you’ve been thinking about getting more exercise or always bringing your reusable bags to the grocery store. Maybe you’ve been thinking about what to do with the blog you haven’t updated since August. Do you really …

We’ve got some news. Some of you might not be surprised, but by 2021, virtually all digital media consumed on the internet will be video. According to numbers from Cisco, video will make up 81% percent of all content online. That’s a lot. In fact, it would already take more than 5 million years to …

Getting To Page One Of Google: Step One SEPARATE PAGE FOR EACH SERVICE: Think about it. Getting to Page One of Google is all about your website being better than your competitor’s. What does “better” mean in terms of “Google-speak?” It means more relevant. More educational. More informational. More extensive content. More “on point.” So …

HOMEOWNER’S MOBILITY IS STUCK AT A 30 YEAR LOW. Despite rising home prices and a growing U.S. economy, many homeowners elect to stay where they are rather than move. So if you’re on the losing side of this equation like Movers, Realtors and Mortgage Bankers… it’s important to know the landscape and make sales accordingly. …

Over 751 lawsuits have been filed over this issue. While it does not specifically apply to websites that are not “public accommodations,” a slew of lawsuits have been filed and private businesses have been found liable. We recommend that you get out in front of the curve and comply as soon as possible. In most …

How to Localize Your Search Anywhere and Get Unbiased Search Results There are myriad reasons why you might want to know what localized search results are showing for a specific city: if you’re an SEO professional, you’ll need to see if your client in a different state is showing on page one for searches in …

GOOGLE ALGORITHMS GIVE “BRANDS” AUTHORITY.  AUTHORITY PROVIDES BETTER PAGE RANK. Our studies at OttawayDigital.com indicate a heavy weighting by Google for Brands.  Nowhere is it recommended by Google that you create a registered trademark of your business name, but sites with registered trademarks in their content seem to outrank others.  We believe it’s worth the …

If you’re a retailer, you are probably familiar with the dictum that 90% of your customers are within five miles of your location. That’s been true for years and it still holds true today unless your business model is similar to IKEA. Since this is the case, it only follows that Local Search is important …