How fortunate the students of City College of NY will be to have access to the great work of Mr. George Lois who is a consummate “Brander”. Knowing the methods necessary to create and build a brand can rarely be taught. At Ottaway, we think they’re just felt. It’s the result of lots and lots of experience and just plain talent and “gut”.
So, here’s Mr. Lois’ graphic designs as well as self-written notebooks of plans, sketches and notes now ensconced in the archives at City College. What a marvelous gift!
Oh, what is Mr. Lois famous for? Well, he named “Lean Cuisine”. He created “I Want My MTV”. And, he launched the Tommy Hilfiger brand. That’s all. Congratulations Mr. Lois and City College!
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.