ENGAGEMENT. If you are finding that your sales leads are drying up or the quality could be better, consider using a Chatbot on Messenger. Why?
- Can automate replies.
- Makes providing information easier for the prospect.
- Improves accuracy giving you a higher quality lead.
Another reason why we are deploying Chatbots for our clients is that with every interaction, they are collecting data and developing profiles of users. This makes for future marketing that is more targeted and more cost efficient. That’s why our savvy clients are latching onto Chatbots, and you should, too.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.