Few People Search Past Page One of Google


People are lazy. They want what they want. They are usually going to take the first sites presented to them. Now, this research from Quora.com shows that few visitors search beyond page one of Google. Only, it gets worse:

  • 91% of people never see page two of a Google search.
  • 87% of all organic searches are from the first five sites.
  • About 80% of all clicks on the AdWords ads are on the top 3 or 4 positions at the top of the page.

What does this mean for you? If you want traffic to your website, one of its pages needs to appear on page one of Google. If not, then you need to buy your way onto page one by using Google AdWords. Since 94% of all Americans consult a search engine before buying, it only makes sense to be where people are looking when they are in the market for your product or service.

Source: Chitika.com, Receptional.com, Quora.com

The author, Bob Ottaway, is President and Founder of Ottaway Digital.  Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.  

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