SEO FACTS FROM OTTAWAY DIGITAL
“Position 0” is the new Google Answer Box. It appears in about 11% of all desktop searches and in about 4% of all mobile searches. It is important to you because it makes you look like THE authority. Google will decide if your site gets this position, but we can tell you the two leading words to get this position are “How” and “Why.” Take a look at the image below. Good luck!
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The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.