Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs.
What does this mean for your company’s sales? In brief:
- GUTS: It takes guts to advertise in an economic downturn, however, the benefits are rewarding from leading research of recessions over the last 100 years.
- NO BIG INVESTMENT: Because you can work with a “daily budget,” you could test an ad for as little as $500. Ask your digital agency for details, or ask us with no obligation.
- 17% COMPOUND ANNUAL GROWTH: That’s what Bain & Company found in studying 3,900 companies during and after the 2008 recession. Those that did not maintain marketing had 0% growth after downturn ended. Make your brand stand out NOW!
- HARVARD BUSINESS REVIEW: In analysis of 4,700 firms before and after 2008 recession, it found “only 9% flourished after a slowdown, outperforming rivals by at least 10% in sales and profits growth.” It went on to say “these high performers mastered the delicate balance between cutting costs to survive today and investing in growth tomorrow.”
Major disruptions provide a unique opportunity to increase your market share. Most of your competitors will cut back. As we have written the last weeks, if at all possible, use this disruption to your advantage.
Onward and upward!
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The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.