Analysis of Google search results run by Wall Street Journal found that searches of certain keywords such as “laptops”, “phones” and “speakers” have returned ads for Google products as well as Google sister company products taking over the most prominent spots. Conclusions have been drawn that Google takes advantage of its dominant search engine to boost other parts of its business for a leg up on its competitors. After the journal shared its findings with Google, many of the ads disappeared. Google’s habit of favoring its own products have drawn regulatory scrutiny and charges that Google has argued against. Read to find out more about how Google’s practice is problematic for search-marking firms in the Wall Street Journal article Google Searches Boost Its Own Products by Jack Nicas.
Here at Ottaway, we think the public forgets that Google is a private company. It is not a public utility. All companies should remember this in planning their websites.
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006.