As a lead-driven business operating in 2021, you should start taking a look at how Google ranks you.
WHY? To get sales leads your site needs traffic. To get traffic your site needs to be returned by Google on Page 1 because over 90% of visitors do not go beyond page 1.
WHY? Sales are a function of clicks to your site, and clicks are a function of potential customers seeing your site on a Google Search Engine Returns Page (SERP).
In other words: NO TRAFFIC TO SITE. NO SALES FROM SITE.
- Enter SEO. It is what gets you “organic” traffic, or new customers to your brand. Why Organic? Because you can grow it, but you’re not buying it. 94% of clicks are on Organic.
- WHY is SEO so valuable? Because the potential new customer pays more attention to it. How can you find out if this is true for your site? Look at your Google Analytics.
- Search: Acquisition>Site Traffic>Source/Medium. Then, look at the time spent on the page on your site by Organic traffic versus Direct, CPC, TV, Radio or whatever other sales mediums you may be using. It is generally 5 to 10 times longer in duration per visit showing that your prospects are engaging with your content.
- SEO is an investment in your business’ future. Google “professional seo company detroit” and do your due diligence. Waiting will just give your competitors an even greater advantage.
Onward and upward!
For more information: https://www.ottawaydigital.com/blog/sales-leads/sales-leads-begin-with-thumb-stopping/