Ottaway Digital is a Google Adwords Certified Partner. Since 2006, we have been first in Metro Detroit in all facets of search marketing. As a team of online marketing professionals, search engine marketers (SEMs), search engine optimizers (SEOs), and digital marketing consultants, we love creating Adwords campaigns – and we excel at it.
We can offer you the Google AdWords management that is necessary for a successful ad campaign. Developing the right strategy before implementing it will go a long way in increasing your ROI.
Utilizing the AdWords keyword planner, writing the best ad copy and coordinating the right landing pages are just some of the things that need to be done before running your Google Ads or Google display ads.
Google Ads: Targeted, Inexpensive, Effective
We manage our Google Adwords accounts daily, and our company has gone to great lengths to acquire our Certified Partner status. In order for an individual to become certified with Google Adwords, you must pass two exams administered by Google. These exams test your working knowledge of the program in great detail, and we’d be happy to put our certifications to use for you.
Our expert SEOs know the keys to finding keywords, developing text ads and image ads and optimizing targeting options.
To maintain a Google Ads Certified Partner status with Google, a company must have at least one Ads Certified individual on staff and spend a minimum of $10,000 every 90 days with Google. You must also display a high degree of activity on your account and prove to Google you’ve mastered Adwords by providing clients with excellent service and making the most of a client’s budgets. Google reviews its Partners to ensure all of these criteria are being met.
As a certified partner, we have all the expertise and experience your business needs for a successful AdWords campaign. Our expert SEOs know the keys to finding keywords, developing text ads and image ads and optimizing targeting options.
Google Ads Strategy: Increase Impressions, Increase Conversions
To get sales, or conversions in the lingo of Google AdWords, you need clicks. As you see in the headline above, you need impressions to get clicks. So let us frame this for you.
The online sales process follows these steps:
- Prospect finds you organically on search results or by clicks on one of your paid ads.
- Once they are on your website, we want them to be “funneled” toward our goal of getting a conversion or at least capturing an email. Our designers see to this.
- But as the headline says you need “impressions”, that is page views, to get clicks that can lead to sales lead generation.
- If your site isn’t getting enough leads, it may be because it does not have the traffic necessary to generate those leads.
- This is where online advertising becomes so valuable. It can generate the traffic you need for your site to make it a profitable lead generation machine.
- Digital Media offers a variety of options today that will make it very efficient to use by any size client.
So, it all starts with an “impression” or your website listing appearing on the page being seen by the searcher, either organically, or viewing a paid search ad of some type…text, video, animated banner, contextual. And, to the point of this topic, if you are not getting enough impressions from the site’s organic results, then you will need to invest in a digital media campaign to drive more website impressions so the page is being shown more often.
That is where Ottaway Digital’s years of experience as a Google Ads Certified Partner will bring you great insight into what you need, what it will cost and what kind of conversion rate is typical for your industry.
We have years of experience developing lists of keyword ideas, utilizing the Google Keywords Planner, perfecting ad formats and optimizing display campaigns. When you choose Ottaway Digital, you can rest assured knowing your marketing budget is being used to its full potential.
We meet and exceed these requirements at Ottaway Digital, and every day we look forward to another opportunity to put our expertise and knowledge to good use for our clients. So, what are you waiting for? If you’re thinking about using Google Ads to spread awareness for your business and generate more leads, call Ottaway Digital at (248) 637-4600 or fill out the form on this page.