Fresh Content Sells
Every business wants to get to Page One organically. Why? That’s the only place the sales leads are. That is “Lead Generation City”. We have the roadmap to Lead Generation City and the deeds to the first five properties on the Organic side. We’re being a little tongue in cheek to make a point: The “real estate” on Page One of a Google Search Engine Results Page (SERP) is all that matters.
A recent study by Chikita revealed that the first five organic listing on Page One of a SERP get 87% of all clicks. Next question?
You see, it really is “all or nothing at all”. There are no “honorable mentions” in Lead Generation City. You either show up, or you don’t…literally.
So how do you show up? Content creation is a big factor. That’s why Ottaway Digital has a lead content writer and three assistants. Google esteemed engineer, Matt Cutts, who is in charge of Google “PageRank” has stated this over and over. All of the Google algorithm changes of the past two years… Panda, Penguin, Payday… have targeted “spammy” sites, and in so doing, pushed them way off Page One.
Ottaway Digital takes steps to achieve a page one ranking that are varied and complicated, and even then, nobody can guarantee anybody a listing on page one of a Google search engine results page (SERP). Why? Competition. If there were no other sites competing for your keywords you would be virtually guaranteed a page one rank on Google. That is generally not the case.
However, at Ottaway Digital we understand the components that are necessary to get to page one on Google, or at least close. Google tells us there are more than 200 variables, called algorithms, but they will only disclose a few. Paraphrasing Google’s distinguished engineer, Matt Cutts, content centered around keywords should focus on using them naturally in the copy on your website’s pages.
Fresh content has always been important in having a website rank on page one in a Google search. Getting and maintaining that fresh content is the difficult part. Most companies simply don’t have the time to keep up with it.
Now Ottaway Digital introduces its Online Content Marketing Service designed specifically to spotlight your website by spotlighting your business. We are offering three levels of monthly service and it can be purchased as a part of our complete search engine optimization program, or simply on its own. You’ll achieve:
- Improved organic search rankings.
- Increased website traffic.
- More influence and authority for your brand.
- More qualified sales leads.
Make no mistake:
This is not a short-term process. Achieving those goals is ambitious and takes time. But many, if not all, can be reached given the right expertise, knowledge and preparation.