Search Engine Optimization

Man typing at on computer

Search Engine Optimization (SEO) is the science of increasing your website’s page rank on the ”natural“ or “organic” side of designated search engines like Google, Yahoo!, and Bing. has been a leader in Search Engine Optimization since the year 2000.

There are no guarantees in Search Engine Optimization (SEO) in Detroit, or anywhere for that matter, for high page rank, but there are a number of proven techniques that will enhance your search results. A Search Engine Optimization specialist looks at a long-term, focused approach with regular updates in order to improve page rankings on the various search engines. A Search Engine Optimization company, such as Ottaway Digital, can develop Search Engine Optimization initiatives for your website to rank higher in whatever category you may choose. An experienced Search Engine Optimization company can raise your page rank and provide you with “free” clicks. Take a look at this third party graphic showing average SEO spends for various organization sizes, types, and countries.

Optimization of your website is one of the crucial elements as you build for a successful business in the years to come, whereas Search Engine Marketing (SEM) or (Pay Per Click, PPC) is a more immediate approach that strives for a quick Return on Investment (ROI).

How does it work? Your website is indexed frequently by a spider, crawler, or search bot. A spider is a program that methodically browses the World Wide Web in order to create a copy of all visited pages for processing by a search engine. This data is later used by the search engine to generate returns faster. The crawler generally starts with a list of URLs to visit, then identifies links in these pages and adds them to the list, essentially “crawling” down through the site and throughout the World Wide Web.