Why Does Explainer Video Marketing Matter?

According to projections from Cisco, by 2021 videos, including explainer video content, will make up for 83% of all media consumed on the Internet. Think about that. Who wouldn’t want a slice of that delicious marketing pie?

With no exaggeration, explainer video content is the single most important piece of content you can add to your content marketing strategy. Ottaway Digital Communications wants to help make sure you get your company in on the ground floor of this movement before it’s too late, and we’ll show you how to do it.

Here are the facts:

  • Currently, one-third of all online activity consists of watching videos.
  • 55% of all marketers say video and explainer video marketing is their best ROI
  • Over half of all video content is viewed on mobile
  • Videos longer than 2 minutes get 50% less engagement
  • Pages with explainer video content are 53 times more likely to show first in a Google search

It’s also no secret that explainer video content marketing is one of the best ways to build trust between a brand and a potential client. First, when the viewer stays to hear your whole story, the more likely they are to become a customer. If they find it on your social media page, the more likely they are to click on your ad, or visit your website. Second, only 20% of readers will read every word of content on a webpage, but 70% of viewers are likely to stay for an entire 90 second explainer video. More time spent on your website means your page comes up higher in organic search results, which means more sales leads. Video is the present and the future, and Ottaway Digital Communications is ready to set you up for success with our tailored online explainer video marketing strategy.

Shorter is Better: 90 Second Explainer Videos

So, if one-third of all time spent on the internet is spent watching different videos (largely via YouTube, Twitter and Facebook) and explainer video engagement drops dramatically after 2 minutes, studies show that the video marketing sweet spot lies somewhere between 1 minute and two minutes. That’s where the Ottaway Digital explainer video team comes in.

Ottaway Digital Communications produces 90-second explainer videos tailored to your business and brand. This means that your explainer videos are exactly long enough to ensure the most engagement possible. Even the most seasoned digital consumer will give you 10 seconds to get hooked on your explainer video, which is why the Ottaway Digital Communications explainer video content team writes captivating intros as well as delivering relevant interesting content throughout the video, from start-to-finish. The explainer video team at Ottaway Digital Communications will write, produce, direct, star-in, and deliver your 90-second explainer video that is optimized for brand relevance and feeding your website SEO.

Another fact: search engines love video. No, seriously. Remember, pages with explainer video content are 53 TIMES more likely to show first in a Google SERP? That speaks for itself. Implementing a short explainer video marketing strategy consistently delivers some of the highest ROI in the industry. So, if you want your SEO to sky-rocket, video marketing with an SEO package powered by Ottaway Digital is the best way to deliver results.

Explainer Video Marketing is Perfect for Local and National Businesses

Are you interested in 90 Second explainer videos, but you’re not local, and you know travel expenses can be massive? Not everyone is set up to do it all in-house, and that’s why we developed our explainer video content studio right here in our offices in Troy, Michigan. We’ve got you covered. The Ottaway Explainer Video Marketing team has a fully-equipped studio to make green-screen content for your national business, so we can outfit your website with a suite of explainer video content for any client in the country. If you don’t believe us, see for yourself: contact us today.