Let’s cut to the chase: You don’t have all day!
Your website is a sales funnel. Ottaway Digital “Top Ten List” for website design strategy:
- Bottom-line: Generate sales leads
- Employ an effective strategy to lead the prospect through a “sales funnel” without them necessarily being aware of it.
- Capture a prospect’s information on their first visit to remarket to them
- Make the site engaging
- Employ easy navigation to create a positive “user experience”
- Make it a one or two click path
- Always write and develop with Google in mind
- Top-drawer Shopping Carts for online sales
Ottaway Digital has been a website design company in Detroit, Michigan for over 10 years. With offices at 3250 West Big Beaver Road in the Sheffield Office Park in Troy, Michigan, we serve clients throughout the United States who are looking for more than just a technically efficient site, but in addition, a website that sells. Ottaway Digital is a marketing company…first…that understands how to generate leads and sell products and services. We use our over 25 years in the business to make our websites more productive for our clients.
Better Mobile Websites
The headlines continue to be astounding about the rapid move to Mobile by consumers. The online publication eMarketer recently reported that by the end of 2014 10% of total ad spending in the U.S. would be in Mobile outpacing Radio, Newspapers and Magazines. Just think of that: a larger ad spend than three media stalwarts of over 100 years!
We have been ahead of the curve on this at OttawayDigital building all of our new websites in Responsive Design by default over the past few years. Since our designers and developers are working in the Responsive theme every day we have been able to lower our fees and make it affordable for all clients to take advantage of the above eight points out of the box.
Top uses of Mobile according to an Ascend2 survey of June 2014:
|1||Increase brand awareness|
|2||Improve customer engagement|
|3||Increase lead generation|
|4||Increase website traffic|
|5||Increase sales transactions|
|6||Improve customer service|
|7||Increase email opt-in list|
|8||Increase SMS opt-in list|
In the same survey, what was “the #1 obstacle to mobile marketing success” mentioned by the businesses surveyed:
1. Lack of in-house expertise (38%)
Connect your lead generation to the cutting-edge: Bring it to OttawayDigital. No long-term contracts. Pay-As-You-Go pricing makes a trial easy and affordable. Call or click on the Contact Us box above.
Mobile-First Web Design for Sales Leads
At Ottaway Digital we offer web design service from experienced web developers and consultants who will custom design a website for your own special needs. We are not a “sausage factory”. In fact, we take over sites from “sausage factories” once the site owner realizes that he/she isn’t getting any results from their website. Whether you are in search of a whole new look and feel, or your sight is in need of a facelift, or needs features added, we can do it for you.
We excel at website design and development, including e-commerce shopping cart solutions, content management systems, database design and implementation, interactive marketing strategies, search engine optimization, search engine marketing and Flash animation.
From corporate website development to custom e-commerce websites for Michigan businesses, Ottaway Digital can provide the right solution for your company. We deliver great website design and website developer solutions for our clients’ communications and technology needs by providing a wide range of interactive services and expertise.
Our Michigan website developers specialize in web design to achieve a bold, quality result for you. And very importantly, we work with discipline to deliver your website on time and on budget. Plus, our sites are backed with a warranty. Put our Michigan in-house web designers to work for you!