Our current clients are mindful of the economy and that 2009 may not
be a great year for sales gains and profits. However, they do realize
that it is a great year to grab market share while competitors panic.
Of course, the economy has slowed. Of course, Housing is a mess. Of
course, unemployment is high. Even with all of that said, people are
still buying and people are still spending. And, guess what, there
are… Continue reading
Even in major brands like: Iams Pet Food, 1% of consumers account for 80% of volume and spend $93/year; 1.2% of shoppers in grocery stores account for 80% of Budweiser sales and buy $170/year of product; and even a mega-brand like Tide has only 12.2% of shoppers accounting for 80% of volume. So what does this mean to you? Well, clearly it reinforces even more the value… Continue reading
Here’s some useful information from the Real World of Digiatal Media: According to Barbara Turf, CEO of Crate and Barrel, their sales are approximately 25% from catalog and online, and 75% from stores. She stated in an interview with Jane L. Levere of the New York Times that she would like to encourage more direct marketing sales. “Direct marketing has upside potential, the way consumers are changing… Continue reading
There is no doubt that when a recession hits, one of the first budgets to get cut is the marketing/advertising budget. Today, with the ever-growing power that search engines are providing, Search Marketing is no longer considered an advertising medium, but more as a medium directly related to sales due to the in-depth tracking ability. With that being said, here are the Top 10 reasons SEM is great… Continue reading
This is our first post of the Michigan SEO and Website Design Blog! Read more about how to optimize your website to the top of SERP pages as well as learn more about our Services as well: web upgrades, pay per click management, search engine marketing, search engine optimization. Continue reading
© Copyright 2009
Ottaway Communications, Inc.
3250 W. Big Beaver Rd. Suite 230
Troy, Michigan
48084
Phone: (888) 954-3900
Fax: (248) 637-5984
