We knew it was coming and now it is officially here. ChatGPT is now selling advertising space in user searches.  If you’re familiar with Google Ads, ChatGPT Ads work in a similar way. You come up with a set...

With all of the excitement around LLMs  like ChatGPT it’s important from time to time to recognize that Google is still by far and away the leader of the pack when it comes to search.   Google sees 8.9...

How Does Chat GPT Differ from Google?   With Google your goal is to rank higher. With GEO the goal is to be cited in ChatGPT or AI chatbot conversations.    For small businesses, being cited in conversations like...

LLMS ARE READING YOUR REVIEWS   Summer is a busy season for business of all kinds and you should know Google and ChatGPT are paying close attention to your online reviews to determine how relevant you are to questions...

BEING LOCAL OFFERS MORE COLLABORATION The most successful marketing efforts rarely become that way without people coming together to work toward a shared goal. That collaboration takes place in person at Ottaway Digital at your convenience.   WE’RE HERE...

TAKE STOCK OF YOUR BRAND’S STATUS Your name is the most valuable part of your business so it’s important to check from time to time across the internet to see how customers are talking about you.  LLMs like ChatGPT...

AI LEVELS PLAYING FIELD FOR SMALL BUSINESS   Large Language Models like ChatGPT and Google Gemini don’t look at traditional search rankings to decide which websites to use as sources when answering user questions. This means even if your...

GET YOUR GOOGLE BUSINESS PROFILE IN ORDER If you do one thing right leading up to the summer season, it should be getting your Google Business Profile in order.   More Reviews: Businesses with a higher number of reviews...

The K-SHAPED ECONOMY According to Fortune magazine, a Pew Research survey last month found 72% of people rate economic conditions as fair or poor, and nearly 40% believe conditions will be worse a year from now, compared to 31%...