Bob Ottaway

Bob Ottaway

President and Founder, Ottaway Digital

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

SEO Facts

PRICING FOR TODAY’S CONSUMER

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PRICING FOR TODAY’S CONSUMER We know you don’t always like to hear what we have to say, and some of our clients don’t either. However, they pivot because we’re right. We do our homework so you get the sales....
SEO Facts

NEED MORE SALES LEADS TODAY?

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NEED MORE SALES LEADS TODAY? It’s the middle of the summer selling season. How are you pacing? If you need more sales immediately, we’ve got the answer: Google Ads. Here’s why: FIRST PAGE SEARCH RESULTS: Your ad is guaranteed...
SEO Facts
Search Engine Optimization

SEARCH RANKINGS EVOLVE

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SEARCH RANKINGS EVOLVE As we stated in our last newsletter, Google is making changes in how its users get their search results. Going away are the 10 blue website links, and in their place is what Google has trademarked...
SEO Facts

GOOGLE SEARCH RESULTS CHANGING

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GOOGLE SEARCH RESULTS CHANGING Google has seen the writing on the wall and has been forced to change its search results layout. With the advent of ChatGPT, Perplexity and Claude, they realize the “10 blue lines” of the last...
SEO Facts
Branding consultant

CAN YOU ADMIT YOU’RE WRONG?

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CAN YOU ADMIT YOU’RE WRONG? We talk to dozens of business owners every month, looking to get more sales leads. A big stumbling block here is being able to listen to the experts, view the data, and then be...
Inbound Marketing
man on a laptop looking at sales graphs

What is Inbound Marketing?

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In today’s ever-evolving landscape, the customers are in control of what sells rather than the business. Customers research, compare, and make decisions long before they ever talk to a salesperson. While traditional marketing methods, such as cold calling, are...
SEO Facts
snowing12/Adobe Stock
Coworkers in a meeting looking at a graph on a laptop

OFFERING PRICING OPTIONS

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OFFERING PRICING OPTIONS Most of you are already doing this, although perhaps not to the extent that’s necessary.  Nobody likes giving discounts, but if you’re resourceful, we’re sure you can pull it off. Why? Let’s sort it out: COVID...
SEO Facts
A person using a laptop

YOUR WEBSITE SCORECARD: PART 4

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YOUR WEBSITE SCORECARD: PART 4 We are now on the fourth installment in our series of our “Best Practices Scorecard”. It’s our quick update for clients about where their site meets our highest standards. In Week One, we wrote...

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